customer oriented marketing strategy will improve customer satisfaction.
Theory and Literature review
1. Situation analysis
Situation analysis is the planning process beginning with an in-depth analysis of the organization's internal and external environments and customer environment. This analysis focuses on the firm's resources, strengths, and capabilities vis-a-vis competitive, custome
of specialty coffee in North America.
Now, Starbucks is expanding internationally to Europe, Asia Pacific and Latin America. Its expanding plans have resulted to be successful in some cases but sometimes Starbucks faces unexpected barriers. Especially, under the name of Anti-Globalization, Starbucks has to deal with strong resistance, for it is referred as a symbol of American imperialization.
Ⅰ. Introduction
During the past 10 years, Australia's economy has developed rapidly. GDP increase rate is the best example for showing it. GDP per capita has surged almost two times than that of the last decade. Also, in the 'trade' part, the quantity of oversea trade is getting larger due to the trade of resources, dairy goods, and agricultural goods and so on.
In the core of the dramati
Imperialism is the domination by one country of the political, economic, or cultural life of another country or region in order to increase its own wealth and power. Imperialism during the period following the Age of Exploration, when European countries acquired colonies to support mercantilism, can be called "old imperialism." In the nineteenth century, a new era of imperialism began, this time
Ⅰ. Introduction
1) Location
Russia is located in the north Eurasia continent (Far East Asia ~ Europe). Russia is the largest country in the world which is about 1/8 of the world’s land area. Because of this huge territory, there is an 11-hour time difference between East and West.
2) Climate
The huge territory of Russia also makes a various climate zone. Basically, Russia has continental
2) News coverage in international news agencies
Covering the troubled situations between Google and China, most of news agencies, even Aljazeera, take a biased attitude toward Google. It is because ‘Free flow of information’ ideology was practically accepted to most part of the world after the Cold War, capitalism and democracy winning. Nowadays, freedom of speech is naturally needed to heal
China ahead of other competitors so it could get low price mobile phone market.
Actively Using Outsourcing
Nokia could acquire distribution channel between product and customers with relatively low cost by outsourcing. Since distribution channel is not directly related to product quality, Nokia could gain competitiveness by outsourcing or having alliances with local corporations.
2.2.4 M
material. In order to maintain high quality, SPAO uses only premium quality materials for its clothing such as wool made in Australia and the best quality cotton from Bangladesh and India. The third is color. SPAO carefully selects colors that well match the skin color of the Korean people. And the final value provided by SPAO is low price. The products of SPAO cost only 80-90% of its competitor
eco-friendly. To match our concept, we’re going to outsource CJ which is really famous for eco-friendly food. ‘Bibigo’ is a kind of Korean food chain store. Their main menu is ‘bibimbab’ which is representative traditional Korean food. Bibimbab’s main material is fresh vegetable. It is good for health and not heavy on the stomach. And it also can satisfy various customers’ needs.